My race recap will come a bit later, but I wanted to jot down a quick open letter/thank you to Brixx Pizza for their awesome sponsorship of the Hit the Brixx 10k/5k. It's one thing to put up the money to be the main sponsor of a race, but what Brixx did today was how to completely capitalize on a running race. It's always interesting to see local/national sponsors associate themselves with a race and then decide to not attend. It's most important to have a booth and ensure access to the participants. The job on race day is to make it known that you appreciate the runners for attending and hope the sentiment is reciprocated. In the case of the 10k/5k this morning, Brixx Pizza welcomed at least a thousand runners, family members and friends to their location on 6th street. The pizza and beer lines were long and the staff was more than friendly. I go out for pizza every once in a while and have eaten at Brixx a couple of times, but in the future when I'm needing a slice (or a whole pie), I without a doubt will patronize Brixx because of their generosity this morning.
Saturday, September 25, 2010
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